26 August 2008 15:57 GMT / By Verity Burns
This is what happens when you ask an advertising agency for a new way to promote your product.
Foster's in Australia (who brew Stella under license) has just created a new sales team to concentrate on pushing the premium lager, and asked Lowe and Rivet advertising agency to come up with a sales presenter.
Instead they whipped up 50 customised PSPs, with Stella-branded hand-stitched black velvet drawstring bags, a Stella XMB theme (ready loaded with the Stella Artois films and artwork), and the Stella logo on the back.
Now that's what we call a hard pitch.
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